Public Relations

Misc. Projects and Materials created for the Loyola University Psychology Association.

Loyola Psychology Association Social Campaigns

Client: Loyola University Psychology Association (LUPA)

Challenge: Increase student engagement with mental health programming and events for Loyola University's Psychology Association. Previous outreach efforts had limited reach, and the organization needed a cohesive presence across multiple platforms to connect with students.

My Role: Public Relations Director, 2022–2023

Led social media strategy, visual design, and multi-channel campaign development for all LUPA events and mental health awareness initiatives.

Approach:

Designed social media content highlighting mental health resources and upcoming events
Developed branded templates for consistent visual identity across Instagram, Snapchat, and other channels
Expanded outreach beyond Instagram to Snapchat to reach students where they were most active
Implemented performance tracking to measure engagement and refine strategy

Results:

Increased attendance at signature event "Treat Yourself" by over 90% compared to the previous year
Broadened reach across multiple platforms, creating sustained engagement with mental health programming
Established cohesive visual branding that strengthened LUPA's presence on campus

Brand and marketing design for student mental health initiatives.

LUPA's Instagram presence highlighting events and mental health resources.

Event flyers designed to drive attendance and engagement.

Social Media Presence

Stories, highlights, posts, and Linktree resources were created to enhance engagement and drive event attendance through eye-catching designs that shared insights into events and information.

LUPA's presence highlighted on one channel.

Promotional Materials

Posters and posts were created to highlight upcoming events and maximize attendance via fun, engaging visuals.

Themed Materials

Themed materials, such as coloring pages and mood trackers, were designed and provided at the Plant Your Goals event to offer an opportunity to destress and prioritize mental wellbeing.

2022-2023 Metrics

Dashboard tracking organization growth through event attendance, social media engagement, and newsletter performance.

See Metrics